Lumen Foods' Logo Lumen Foods' Business Plan

Herbologics, Ltd.
Statement of Income & Expenses
For Quarter Ending July 31, 2004

[ REVISED TO EXCLUDE INCOME & EXPENSES
NOT RELATED TO CORE LUMEN FOODS' BUSINESS:
Read Introductory "NOTE" with Comments Below ]

NOTE --->> This revised P & L is derived from Herbologics' singular set of financial records, used both internal management and tax purposes for the quarter and year ending July 31, 2004. What you see below is identical to the original P & L for this period, except that income unrelated to the Lumen Foods core business has been removed as well as unrelated and discretionary expenses that a new owner would not encounter. To help identify what changes have been made, revisions are made in red, such that the original figures are still there; however, they are not numerically included in subsequent subtotals and totals that follow.
Additionally, notes are added wherever these revisions appear -- also marked in red, so that management's reason for the line item exclusion is given.
Finally, this page provides a Revised Financial Summary to help put these revisions into perspective from a "realizable profit" point of view.

REVENUES                    Current    Current      Y-T-D     Y-T-D    Prior
(QTR + Y-T-D)                Amount    Percent     Amount    Percent    Yr %
----------------------   ----------------------------------------------------
TOTAL NET SALES           185,979.49  100.00    812,467.24   100.00  100.00

  COST OF SALES            36,519.25   19.64    248,287.07    30.56   26.36
                         ----------------------------------------------------
GROSS PROFIT              149,460.24   80.36    564,180.17    69.44   73.64


OPERATING EXPENSES
-----------------------
Salaries & Wages           30,691.91   16.50    123,915.79    15.25   15.03
Employee Benefits             236.56     .13      1,519.85     0.19    0.26
Advertising: Dist.                                  892.42     0.11    0.24
Advertising: WWW                                  7,404.70     0.91    0.70
 
It was customary for us to bill Herbologics for web advertising related to other ventures, but we almost NEVER had Lumen Foods pay for advertising related to Lumen Foods. Why? It was not effective as a medium. Besides our other businesses, including Alpha Omega Labs (www.herbhealers.com), and PreservX (www preservx.com, later sold to globalpreservatives.com) showed better growth prospects. The proof that advertising online has not worked for Lumen Foods is that none of our current wholesalers or retailers (and combined, there are hundreds of them) were obtained as a result of online advertising.
Accounting					  4,795.00     0.59    0.19
This expensive, non-reoccurring accounting expense related to Alpha Omega Labs and had nothing to do with Lumen Foods. Nonetheless, we took the money from Lumen Foods because it was our only remaining cash cow. Accounting is normally nominal for Lumen Foods (see the Accounting line entry, for example, for the year following this one, ending July 31, 2005).
Bank Service Charges          705.99     .38      1,348.24     0.17    0.10
Bank / Credit Card Charges		          1,284.96     0.16    0.08
Books & Publications        1,287.32     .69      1,912.94     0.24    0.19
We have always been engaged in extensive research and have used Lumen Foods to fund our extracurricular spinoffs. Thus, books, publications, lab fees & supplies, and research expenses (see below) are all discretionary and expendable for whoever purchases Lumen Foods. These expenses are completely non-essential.

Commissions: P/L & Inside   2,791.71    1.50     10,403.73     1.28    0.36
Commissions: Brokerages				  9,017.86     1.11    1.62
Delivery		       26.57    0.01      1,720.42     0.21    0.42
Dues/Subscrip'ns/Memberships			    545.40     0.07    0.05
Self-explanatory . . . completely non-essential and discretionary.
Depreciation		    2,388.10    1.28     10,887.08     1.34   12.23
The Balance Sheet itself shows that there is very little left to depreciate, plus most of the company's equipment is of the type that lasts many years beyond the current allowable depreciation conventions. (The Woodman Profitmaker 7 vertical form-and-fill machine, for instance, was build in 1969; we've kept it up since we purchased it used in the late 1980's and it is still going strong with regular maintenance.)

Entertainmt/Social Funct'n  1,377.42    0.74      5,698.95     0.70    0.62
Self-explanatory: completely non-essential and discretionary.
Equipment/Vehicle Rental    4,820.97    2.59     22,467.66     2.77    1.67
The vast majority of this (as shown in the General Ledger) is for vehicles. Discretionary.
FDA / Kosher & Other Cert     875.00    0.47     14,520.52     1.79    0.47
Freight: Common Carrier     6,077.77    3.27     24,172.58     2.98    1.42
Freight: UPS	           13,262.69    7.13     53,482.34     6.58    5.22
Freight: Foreign	   	                    104.04     0.01    0.01
Gas, Oil & Tires	      479.96    0.26      2,472.47     0.30    0.17
Groundskeeping	              685.00    0.37      1,895.00     0.23    0.21
The "Gas, Oil & Tires" relates to Vehicles (above), so it's discretionary. The "Groundskeeping" is discretionary because it not only relates to maintaining the front of Lumen Foods, but our other real estate holdings, which are unoccupied.
Insurance	 	    4,822.55    2.59     18,172.37     2.24    1.27
Interest		    3,775.81    2.03     25,626.91     3.15    2.33
The new owner is going to have his own "cost of money" and "opportunity cost" to factor in separately. Our "interest relates" during this accounting period and what follows after it going through 2006 is derived primarily from two sources: (1) the loan on the "Wilshire Property," where Lumen Foods now operates, and (2) a loan on the owner's personal home, wherein the proceeds to that loan were used for the business. However, neither of these should be considered expenses related to running the core business. All costs of monies should be removed here, and then the new owner should factor in his or her own cost of money, including both the purchase price and additional funds to build the business (which will obviously begin with building up their own accounts receivable, since no A/R is transferred with this sale).
Janitorial / Office Upkeep			  6,879.41     0.85    0.33
We're keeping "Janitorial / Office Upkeep" in the color Black and including it, but are simply going to make comment: we believe simple office upkeep, regardless of where posted, will run similarly for any new management.

Lab Fees & Supplies				 23,925.95     2.94    1.11
Completely discretionary and unrelated to the Lumen Foods core business. Please read "Books & Publications" above.

Language Services						       0.01
Legal			   14,399.17	7.74    196,437.64    24.18    4.67
The majority of these funds related to defending Alpha Omega Labs and Greg Caton. Legal expenses related to running a mature food company, such as Lumen Foods, have been historical low and SHOULD be low for any new owner. Since we suspect that any prospect that would buy Lumen Foods has a handle on their OWN regular, customary, legal expenses, we will leave it for a new owner to factor back what they feel, from their own experience, what their normal legal costs, if any, would amount to.
Maintenance, Building          11.88    0.01     15,600.41     1.92    9.10
This involves the maintaining of buildings which are not transferred with the sale, and are tied to the removal of rental income (below) which also do not come with the sale. Lumen Foods' rental operations, it should be noted, are losing money and have been historically subsidized by the Lumen Foods core business: the very business that is currently for sale.
Medical Exp (for Accidents)			  1,184.37     0.15    0.01
Miscellaneous			9.95    0.01        485.54     0.06    0.79
Office / Computer Services			     57.82     0.01    0.28
Office / Computer Supplies    661.38    0.36      6,492.85     0.80    1.88
Outside Services: General   7,080.46    3.81     39,427.32     4.85    1.84
Outside Services: Web Site  2,272.23    1.22      6,869.89     0.85    1.10
"Outside Services" was a catch-all term we used to cover non-essential services. It doesn't simply mean a contracted outside service: as more purposefully contracted "outside services" can readily be seen posted to other parts of the P & L: building maintenance, groundkeeping, repairs (which covered ALL equipment and production-related repairs by outsiders), language services (when we needed translation work done), sales commissions (to brokers), legal, accounting, etc. These two areas are non-essential by design: these ledger accounts were created for this purpose, so we're taking them out.
Payroll Taxes		   11,290.82    6.07     33,494.80     4.12    4.53
Postage		              917.45    0.49      3,264.46     0.40    0.05
Pest Control		      470.00    0.25      1,975.00     0.24    0.20
Printing & Graphics	    1,336.50    0.72      4,200.86     0.52    0.76
Promotional: Internet				    144.83     0.02    0.76
Promotional: Gen / Other      585.77    0.31      1,031.67     0.13    0.15
Rent							  	       0.29
Repairs: Lumen division	      654.54    0.35     14,628.35     1.80    2.11
Research Expense	      300.18    0.16        527.98     0.06    0.90
Total non-discretionary and unrelated to the core operation. Research almost always has meant expenses related to fishing for new entrepreneurial avenues.

Safety					            945.67     0.12    0.06
Security		      842.25    0.45      4,106.24     0.51    0.62
Shop Supplies		    1,091.59    0.59     22,376.79     2.75    1.92
Taxes & Licenses						       0.11
Taxes: Ad Valorem				  3,934.21     0.48    0.24
Taxes: Property Taxes				  8,356.78     1.03    0.68
We are including "ad valorem" sales, because a new buyer will incur these costs if he or she stays in Lake Charles, and may well have an equivalent form of municipal taxation in whatever target location the business would be in. Concerning "Travel" below, we must assume that the new owner will have similar expenses related to running the business their way, and since "Web Site Development" is and was always nominal (we did our own web work internally), we will keep it in as well.

Travel			      946.53    0.51      4,311.34     0.53    1.81
Telecom: Basic / LDS        3,098.67	1.67     14,523.74     1.79    1.22
Telecom: Internet	      315.69    0.17      1,907.16     0.23    0.30
Telecom: Sprint / Cell        910.10    0.49      3,891.56     0.48    0.57
Tenant Expenses, Misc.        626.72    0.34      1,600.15     0.20    0.15
Utilities 		    5,969.54    3.21     33,756.67     4.15    3.57
Waste Disposal	              430.02    0.23	  7,339.54     0.90    0.39
Web Site Development				    659.50     0.08    0.14		 
Worker's Compensation	    1,814.36    0.98      6,259.34     0.77    0.54
			  ----------   -----	----------   ------   -----
    OPERATING EXPENSES    130,341.13   70.08    828,943.93   102.03   88,89

    OPERATING PROFIT       19,119.11   10.28   (264,763.76)   32.59-  15.24-
 

    OTHER INCOME
Gain:  Guth Sale				398,723.49    49.08
Damage Claims Paid	      362.39    0.19      1,153.23     0.14    0.10
Miscellaneous							       0.09
			  ----------   -----    ----------    -----   -----
TOTAL OTHER INCOME	      362.39    0.19    399,876.72    49.22    0.19

    OTHER EXPENSE
Loss: Guth Renov / Inven			 73,065.26     8.99 
					        ----------    -----
TOTAL OTHER EXPENSE			         73,065.26     8.99

 			  ----------   -----    ----------    -----   -----
NET PROFIT (or loss)       19,481.50   10.48     62,047.70     7.64   15.05-
                           =========             =========
We are redding out the entire "Other Income" and "Other Expense" section here, because, by their very nature, they involve activities that are unrelated to the core business.


Below we have summarized the revised items on which we comment above to show the financial results for this period:


Period --->              Qtr. Ending 7/31/04       12 Months Ending 7/31/04
---------------------------------------------------------------------------
Advertising: WWW                                  7,404.70     0.91    0.70
Accounting					  4,795.00     0.59    0.19
Books & Publications        1,287.32     .69      1,912.94     0.24    0.19
Dues/Subscrip'ns/Memberships			    545.40     0.07    0.05
Depreciation		    2,388.10	1.28     10,887.08     1.34   12.23
Entertainmt/Social Func'n   1,377.42    0.74      5,698.95     0.70    0.62
Equipment/Vehicle Rental    4,820.97    2.59     22,467.66     2.77    1.67
Gas, Oil & Tires	      479.96    0.26      2,472.47     0.30    0.17
Groundskeeping	              685.00    0.37      1,895.00     0.23    0.21
Interest		    3,775.81    2.03     25,626.91     3.15    2.33
Janitorial / Office Upkeep			  6,879.41     0.85    0.33
Lab Fees & Supplies				 23,925.95     2.94    1.11
Legal			   14,399.17	7.74    196,437.64    24.18    4.67
Maintenance, Building          11.88    0.01     15,600.41     1.92    9.10
Outside Services: General   7,080.46    3.81     39,427.32     4.85    1.84
Outside Services: Web Site  2,272.23    1.22      6,869.89     0.85    1.10
Research Expense	      300.18    0.16        527.98     0.06    0.90
Taxes: Property Taxes				  8,356.78     1.03    0.68
------------------------  ----------   -----	----------   ------   -----
Net Expense Reductions                            

    ORIGINALLY STATED 
    OPERATING EXPENSES    130,341.13   70.08    828,943.93   102.03   88,89

  
    REVISED OP EXPENSES: Obtained by adding the red figures above:

                           38,878.50		381,731.49

    REVISED TOTAL	     
    OPERATING EXPENSES:  Obtained by subtracting "revised op exp" from the
                             originally stated Total Operating Expenses: 

			   91,462.63		447,212.44
 			------------	      ------------
    ORIGINALLY STATED
    OPERATING PROFIT       19,119.11   10.28   (264,763.76)   32.59-  15.24-

    REVISION TO 
    ORIGINALLY STATED
    OPERATING PROFIT:      57,997.61     	116,967.73
		           =========            ==========


    OTHER INCOME
Gain:  Guth Sale				398,723.49    49.08
Damage Claims Paid	      362.39    0.19      1,153.23     0.14    0.10
Miscellaneous							       0.09
			  ----------   -----    ----------    -----   -----
TOTAL OTHER INCOME	      362.39    0.19    399,876.72    49.22    0.19

    OTHER EXPENSE
Loss: Guth Renov / Inven			 73,065.26     8.99 
					        ----------    -----
TOTAL OTHER EXPENSE			         73,065.26     8.99  

     NET EFFECT BY
     ELIMINATING "OTHER
     INCOME & EXPENSES"	  	   0		      	 0
    (Other Income
     Exceeds Other Exp)	          
 			  ----------   -----    ----------    -----   -----
ORIGINALLY STATED
NET PROFIT (or loss)       19,481.50   10.48     62,047.70     7.64   15.05-
                           =========             =========

     REVISED NET PROFIT
     FOR QTR / YEAR --->   57,997.61	        116,967.73    14.40%
			   ========= 	        ==========
  

Opening Business Plan Page Financials Previous Page Top of Page